SLK Inc Services
The beauty of qualitative research is that it uncovers the ‘why’ behind all of the consumers’ attitudes and actions. Determining the best methodology, the most relevant consumers to target and how best to interact with them assures your brand is making the most of their qualitative initiatives and budgets.
The customer journey documents the full experience of being a customer from initial awareness to ongoing retention.
Interact with the respondent in their home, at the chosen retailer, at their office or wherever fits the brand.
Your marketing and design team knows how they designed the product to work, but is that actually how the consumer uses it?
Getting to the true highs and lows helps the brand to identify ways to improve loyalty and weed out the noise.
SLK can design and lead your sessions to optimize output and develop actionable plans for moving forward.
Consumers express their desires. It is our job as marketers to turn those desires and ideas into final products.
It’s important to make sure that all aspects of the product prototype are explored to refine the prototype prior to quantitative testing or product launch.
Not all ages, nationalities, genders or other groups look at a product or service the same way.
Target customers ‘in action’ and understanding what decisions are happening at the shelf.