What are our consumers’ lives really like and how do our products fit into their lives?
At SLK, Inc. we believe that ethnography research should be interactive for the marketing team where they join in the interview process and meet the consumer up close and personal. A small group interacts with the respondent in their home, at the chosen retailer, at their office or wherever fits the brand.
Seeing how people live, talking to them about what they value and understanding their goals and challenges puts context around purchase and decision drivers. Whether it’s a pantry check, baby nursery set up, or garage photo shoot, the client can see the role their products play in comparison to competitors and along with other category choices.
Past projects:
- Numerous consumer package goods and health and beauty aids home studies
- Baby nursery visits for infant care products
- Property visits with homeowners and lawn care professionals to understand equipment needs and challenges