Master moderator guiding clients in their quest to understand their consumers for over 25 years.

At SLK Inc,

We know you want to create the most satisfying product or experience for your consumers. In order to do that, you need to really understand what they want and need. Developing the right questions to get beyond their top-of-mind responses is crucial in identifying those key attitudes and behavior drivers.

Sandra kluttz portrait

Sandra L Kluttz, Owner & Founder

With over 25 years of experience in market research, both on the consulting and client side of the business, Sandra has worked with some of the most recognizable names in the consumer marketplace.

In addition to SLK Inc qualitative consulting and moderating, as one of only a handful of RIVA Master Moderators, Sandra has also trained dozens in the art and science of moderating for over 15 years.

With an MBA in marketing, 10 years experience on the client side and 20+ years of qualitative consulting and teaching new moderators, I am a strategic business partner with my clients. The value comes in taking the qualitative learning and applying it to the business initiatives back at the client’s office. Let me help you design a qualitative research project that will address those key business questions.
Sandra Kluttz

Unparalleled Services

Each project with SLK Inc. is designed to fit the individual client objectives. From shopper insights and strategic product development to understanding barriers to purchase, SLK, Inc. designs the plan to best answer specific business questions for your brand.

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TESTIMONIALS

My Happy Clients!

Qualitative research is a symphony of moving parts–the set-up and planning, data collection, interpretation, and the summation/reporting. And, the hardest part may be to deliver on each while managing the various personalities involved (self-included). Sandra is a maestro, able to organize the collective parts in one fine-tuned collaboration. I couldn’t imagine any straightforward or complex project that Sandra is not able to deliver flawlessly.
Senior VP Brand Development
Qualitative research is as much art as science. It takes a particular set of skills to create rapport in minutes with strangers in front of a one-way mirror, build a platform of safety for respondents to provide information way below top-of-mind answers, creatively keep them engaged for two or more hours in an interview process, and collect quality data for clients to make strategic decisions. If the same rules applied to someone playing golf, that person would be invited to play in the Masters Tournament and receive that prized green jacket.
Naomi R. HendersonCEO RIVA Market Research & Training Institute
Sandra is a fantastic business partner in using qualitative research to broaden our hypotheses and then work with stakeholders to understand the relevant meaning in consumers’ comments. She delivers the insights around the findings that allow projects to move forward with strong direction.
Senior VPMarket Segmentation Agency
Sandra challenges our thinking, instead of just agreeing with everything we say. I know she’s working as hard are we are to break through true consumer needs and pain points to define the best ideas to put forward.
Director of Consumer InsightsCPG
CONTACT ME

Let’s talk and find the best methodology for your project.

Contact SLK