Master moderator guiding clients in their quest to understand their consumers for over 25 years.
At SLK Inc,
We know you want to create the most satisfying product or experience for your consumers. In order to do that, you need to really understand what they want and need. Developing the right questions to get beyond their top-of-mind responses is crucial in identifying those key attitudes and behavior drivers.
Sandra L Kluttz, Owner & Founder
With over 25 years of experience in market research, both on the consulting and client side of the business, Sandra has worked with some of the most recognizable names in the consumer marketplace.
In addition to SLK Inc qualitative consulting and moderating, as one of only a handful of RIVA Master Moderators, Sandra has also trained dozens in the art and science of moderating for over 15 years.
With an MBA in marketing, 10 years experience on the client side and 20+ years of qualitative consulting and teaching new moderators, I am a strategic business partner with my clients. The value comes in taking the qualitative learning and applying it to the business initiatives back at the client’s office. Let me help you design a qualitative research project that will address those key business questions.
Each project with SLK Inc. is designed to fit the individual client objectives. From shopper insights and strategic product development to understanding barriers to purchase, SLK, Inc. designs the plan to best answer specific business questions for your brand.