How do consumers really use our product, service, or website?
Your marketing and design team knows how they designed the product to work, but is that actually how the consumer uses it? Or have they created work-arounds to meet their needs? Or worse, have they rejected the product for something else with fewer pain points?
Watching the user in action allows your team to truly understand meaningful, relevant aspects as well as ‘nice to have’ components and the parts that get in the way of a good experience. Nothing is more of an ‘aha’ than learning how something is actually used!
- Lawn equipment usage among brand loyalists
- Infant care products among first time moms
- Recipes for packaged foods among novice cooks
- Financial website among non tech-savvy customers