Shopper Insights

You want to watch your target customer ‘in action’ and really understand what decisions are happening at the shelf?

SLK, Inc has experience with both brand and retailer clients who are working to make the most of the shopper experience for their customers. Through on-site in-person interviews, there is the opportunity to interact with the customers as they view the shelf, assess their options and make their decisions.

We can determine what is catching their eye, what types of stimuli and signage have an impact, and what they consider key information to make confident buying decisions.

Past projects:

  • Home store design and display impact for seasonal merchandise
  • Dollar store chain signage and category organization relevance
  • In-store display functionality with over-the-counter medications
  • Ease-of-use of new financial center design
  • Brand recognition in different channels for hair care products