R&D has come up with a prototype. What’s the best way to find out if there is a spark among consumers? It’s important to make sure that all aspects of the product prototype are explored to refine the prototype prior to quantitative testing or product launch. When doing new product development qualitative research, it is important to listen to both the things that are working AS WELL AS the things that are falling short of expectations. Allowing the respondents to interact with the prototypes while the designers observe is invaluable to product design and prototype refinement.
Past projects:
- Various new food and beverage products development
- Health and beauty aids in hair care, sun care, feminine care and pain relief medication
- Retail store design development to update brand image
- Infant products with both Mom and baby product trial