What are the experiences customers go through when interacting with your brand?
Instead of looking at just a part of an experience, the customer journey documents the full experience of being a customer from initial awareness to ongoing retention. From a qualitative perspective, the client can better understand where they excel at meeting expectations and potential areas to improve as they interact with the customer along the way.
- The experience of choosing a financial planning partner institution
- The purchase and maintenance process for residential lawn equipment
- Choosing a life insurance provider including online resources
- The experience of building a work-appropriate wardrobe for new graduates