Customer Journey

What are the experiences customers go through when interacting with your brand?

Instead of looking at just a part of an experience, the customer journey documents the full experience of being a customer from initial awareness to ongoing retention. From a qualitative perspective, the client can better understand where they excel at meeting expectations and potential areas to improve as they interact with the customer along the way.

Past projects:

  • The experience of choosing a financial planning partner institution
  • The purchase and maintenance process for residential lawn equipment
  • Choosing a life insurance provider including online resources
  • The experience of building a work-appropriate wardrobe for new graduates