Getting to the true highs and lows helps the brand to identify ways to improve loyalty and weed out the noise.
SLK can design and lead your sessions to optimize output and develop actionable plans for moving forward.
Consumers express their desires. It is our job as marketers to turn those desires and ideas into final products.
It’s important to make sure that all aspects of the product prototype are explored to refine the prototype prior to quantitative testing or product launch.
Not all ages, nationalities, genders or other groups look at a product or service the same way.
Target customers ‘in action’ and understanding what decisions are happening at the shelf.